Documentation for the Italian Job project.
Group members are: Judit Boros, Yaprak Buyukteoman, Giselle Chajin, Elisabetta DeBerti, Giray Kirmizi
PSSD
For the Final Design Studio @ PoliMi
our question was: ” What if we could offer a unique and traditional Milanese experience to business travellers?”
Italian Job is a service that gives visibility and accesibility to existent small practices for people who come to Milan and are interested in making things in a classical way.
The Italian Job is a service providing unique leisure experience for business travellers using the already existing crafts services of the city of Milan. By creating easy access, clear information and packed solutions, this service both proposes a new definition for using hand-craft services and gives the independent practices the possibility to be in a network, having a more corporate branding and providing international visibility.
The service is targeted for self-employed individuals, group of travellers or corporate guests of companies located in Milan. The main offer is about typical handcrafted products such as tailored suits and shirts, leather goods and accessories. The customers can enter the web platform and decide how to customize their own package, depending on their needs, time and amount of money they want to spend. In this way the experience is totally customizable and can be tailored in a different way for every user.
Design for Services applied to DIY leisure: our main task was to design solutions that can inspire and help the people to self-organize recreational activities in the green.
The project aims to be implemented by the Nutrire Milano (~Feeding Milan) program which is working for reconnecting the city and the surrounding agricultural areas by effective and innovative solutions.
–> www.nutriremilano.it
During the work, with the help of the farmers of Cascina di Mezzo, we were deeply analysing the context and used different techniques and tools (storytelling, storyboarding and representation tools) to develop our design scenario and than prototyped our idea.
Farm Friends is a great way to meet new people at Casina Di Mezzo in Parco Agricolo di Sud Milano. To participate, people have to join a picnic group on Meetup and participate in fun activities. After attending a couple of pinics, they will become a Farm Friend to host their own picnic and they will be invited to special events of the Cascina. (more…)
Organize your moments in space & time.
Wall space organizer that creates an actual reference in space and allows the user to visualize important locations or moments within a specific townscape. Applicable to any city or geographical point.
Milano is a city full of fashionistas who are constantly trying to express themselves to the public with cutting edge style. Unfortunately it can be quite difficult for a young person to be fashion forward on a budget. CUCI.MI is a space where people can go to develop and customize their own style without the designer price.
CUCI.MI is a retail experience like no other where young fashionista can buy simple basic clothing and sewing accesories and then costmize anything using D.I.Y. equipment all under one roof, where customers can: *shop, *find inspiartion, *create, *communicate, *…relax
The project was made for GDOWEEK’s Think Tank competiton and was selected as a finalist. –> see here
CUCI.MI group: Judit Boros, Arthur Carlucci, Giselle Chajín, Vana Coleman, Elisabetta DeBerti, Brian Plaum